NSW tourism, including operators in the local Albury Electorate will receive a $10 million boost.
The money will go toward a “Tourism Recovery Package” to encourage visitation to NSW, fund new local events and assist tourism businesses to develop, promote and sell their tourism products.
Member for Albury Justin Clancy welcomed the NSW Government’s the package highlighting the Albury Electorate many fantastic experiences and attractions for visitors.
“Tourism is so important to our community and many local businesses rely on the visitor economy during the summer months, so we’re keen to see visitors exploring and spending as soon as possible,” Mr Clancy said.
“This Tourism Recovery package will provide tactical support to help many businesses and operators in our region get back on their feet ASAP.”
Phase one of the package includes a new community-driven campaign – Now’s The Time To Love NSW – urging travellers to book a getaway which gives back.
Minister for Jobs, Investment and Tourism Stuart Ayres said the new campaign, developed by the state’s tourism and major events agency Destination NSW, taps into the outpouring of public support in the wake of the bushfires.
“The prolonged drought and unprecedented bushfires have broken our hearts and had a devastating impact on thousands of tourism operators in our beautiful state,” Mr. Ayres said.
“That’s why now’s the time to love NSW – we need to show the world that our many spectacular sights and experiences are in great shape, and they’re welcoming visitors right now.”
People are being invited to take a #RecoveryWeekend in NSW, stay and spend locally, take photos showcasing NSW featuring hands in the shape of a heart and share them on social media with the tag #LoveNSW generating authentic, real-time imagery of NSW’s many holiday destinations.
The $10 million package includes partnership campaigns with Qantas Airways, Accor, Webjet, TripAdvisor and Tigerair and a $1 million regional events program to support flagship events and a new stream of micro events.
Now’s The Time To Love NSW builds on and complements Tourism Australia’s recently launched Holiday Here This Year domestic tourism campaign and is funded by both State and Federal investments.